It's powered by Endura-Flex Technology, a combination of both firm and flexible polymers. It has more firm polymers which deliver all-day firm hold. The flexible polymers keep styles from dampening and deflating while ensuring a touchable, flake-free finish.

Benefits:
Delivers all-day hold and shine
Touchable, flake-free finish
Adds shine
Won't dampen or deflate your style
Protects against humidity
Heat protection (up to 410°F/210°C)
Firm hold